Le référencement naturel : Une stratégie risquée et limitée !

Il n'est pas rare de voir des sites dégringoler des classements des moteurs de recherches pour des raisons diverses et variées, les effets de ces déclassements peuvent parfois condamner des entreprises à la faillite ou réduire considérablement les bénéfices d'une entreprise en la forçant à revoir complètement son organisation . Nous allons tenter de voir comment il est possible d'éviter une catastrophe et dépasser les limites du référencement naturel en diversifiant ses sources d'acquisition de trafic en ligne.

Définir les pertes que pourraient engendrer un déclassement dans Google

La première chose à considérer est l'évaluation des pertes que pourraient engendrer un déclassement brutal de votre site internet sur Google. Si vous avez correctement paramétré votre suivi analytics, en définissant des objectifs et en leur attribuant une valeur, cela ne devrait pas être trop compliqué à définir. Une façon simple de mesurer l'impact de vos sources de trafic sur vos conversions est d'utiliser les nouveaux rapports sur les entonnoirs de conversion multicanaux. Ce rapport vous permettra de comprendre l'impact sur vos conversions directes et indirectes de votre trafic payant, votre trafic de recherche naturel, vos sites référant et votre trafic direct.

On voit par exemple que pour ce site proposant des services, la publicité payante représente 60.94% des conversions totales (dernier clic + assisté) et le référencement naturel 20,31% (dernier clic + assisté) , les conversions assistées soit par le référencement naturel ou le référencement payant représentent 7,03 % des conversions. Si l'on considère toutes les intersections, ce site pourrait donc potentiellement perdre entre 10 % et 22 % de ses conversions en subissant un déclassement total.

Ce rapport permet d'avoir un rapide aperçu de l'influence qu'a chaque source sur vos conversions, on peut aller plus loin en regardant par exemple le pourcentage du C.A que représente chaque source en utilisant d'autres rapports analytics.

Diversifier ses sources de conversion pour protéger son entreprise

Si votre stratégie ne repose pas uniquement sur le référencement naturel les pertes engendrées par une baisse de positionnement ne devraient pas être trop importantes , sinon vous devriez peut-être songer à élargir vos sources de trafic, ou revoir votre modèle économique : créer un 'business model' en considérant le référencement naturel comme seule source de trafic est non seulement une stratégie très risquée, puisque vous dépendez des changements faits sur l'algorithme et qu'aucun spécialiste enmétéorologie référencement ne peut prédire ce qu'il se passera dans un an, mais aussi très limitante au regard des possibilités offertes par toutes les autres stratégies de marketing sur internet. En effet couvrir l'intégralité du champ lexical lié à un domaine en anticipant toutes les requêtes pouvant amener des conversions est une mission quasiment impossible, et extrêmement couteuse en temps. Pensez vous réellement pouvoir travailler des dizaines de milliers de requêtes et vous positionner en première position sur toutes ces requêtes en respectant les règles imposées par Google ?

Quelles sont les autres sources de trafic possibles pour obtenir des conversions ?

Voici trois exemples de sources d'acquisition de trafic qui selon moi valent la peine d'être utilisées, ces 3 stratégies se sont avérées rentables pour la majorité de mes clients. Il faut bien évidemment avoir un site bien optimisé pour les conversions pour maximiser la rentabilité de ces stratégies..

Google Adwords et autres plateformes au CPC

Afin de couvrir l'intégralité des requêtes pouvant potentiellement apporter des conversions sur votre site, Google Adwords est l'outil idéal, une fois votre coup par acquisition maximal calculé et votre suivi des conversions correctement paramétré, vous pourrez créez des annonces répondant parfaitement aux requêtes des internautes et optimiser votre campagne afin qu'elle devienne rentable.

Un autre avantage des campagnes Adwords est la possibilité d'adapter vos pages d'atterrissages en fonction des requêtes des internautes, vous assurez ainsi une continuité entre la recherche de l'internaute, vos annonces et vos pages d'atterrissages, ce qui aura pour effet d'augmenter votre taux de conversion.

Si votre modèle économique vous permet de faire des marges plus élevées que vos concurrents, que vous avez une stratégie d'optimisation des conversions sur votre site, que vos campagnes sont bien structurées et que vous adoptez un méthodologie rigoureuse dans leur gestion et leur optimisation vous pourrez générer des revenus important en maitrisant vos coûts et dépasser considérablement tant en volume de trafic qu'en volume de conversion les possibilités que vous offrent le référencement naturel. Vous avez sans doute déjà remarqué que les 3 premières annonces Adwords étaient très souvent présentées avant les résultats naturels et que les annonces diffusées en haut de page ont un CTR très souvent bien plus élevé que les résultats naturels.

Les comparateurs de prix

Si vous êtes dans le E-commerce, une autre stratégie efficace d'acquisition de trafic qualifié est l'utilisation des comparateurs, en effet pour plusieurs de mes clients cette stratégie s'avère très rentable (même après la baisse de trafic que certains comparateurs ont subis suite à l'update Google Panda). Cela est particulièrement vrai si vos prix sont concurrentiels par rapport au marché. Un excellent outil que j'utilise et recommande estLengow.com, un outil permettant de générer et gérer vos flux de produits. .


L'affiliation

L'affiliation vous permet de générer des conversions en prenant un minimum de risques, en effet vous ne rémunérez vos affiliés que si une conversion est enregistrée sur votre site. C'est une stratégie un peu plus longue à mettre en place que les deux précédentes mais en prenant soin de vos affiliés, en leur offrant des rémunérations attrayantes et en ayant des taux de conversions acceptables, vous ferez travailler les meilleurs webmarketeurs pour vous en les payant uniquement au résultat. Les exemples de succès dans ce domaine sont légions.

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How To Write Your First Blog Post (Video)

You’ve got your niche, then what? It’s time to write your blog, but how do you choose a topic? With so much to choose from, it gets confusing, but we are here to help you sort it all out.

Congratulations! You’ve made it this far. You’ve got your niche, figured out what you want to talk about, who the other players in the niche are, decided what you like about them, what you don’t like about them, and you’ve started interacting with their readers on their blog and you have begun to build up your presence. Now what?

Now you write your first blog post.

Oh, how this strikes fear in the hearts of many a blogger… “What will I write about?” They ask “How will I come up with a topic.” Writer’s block sets in at this point and for many, but really, it’s not a problem if you’re writing about something that you are passionate about.

Not satisfied? Fine. We’ll give you a sure-fire way to come up with your first subject.

Lock yourself in a room. Literally. No cell phone, no significant other, no T.V., nothing. Sit down in front of a pen and paper and write down every idea that you can think of. Don’t stop until you have a least 50-100. Then pick one. How do you pick you? You pick the one that speaks to you. How will you know which one speaks to you? It just does. Try not to over think this. Your first blog post is important, but the fate of the world doesn’t depend on it. Just your world. Kidding! Just relax, and pick one. You’ve got like a 100 to choose from, right? See, it wasn’t that hard. You’ve done it! You’ve chosen a topic. And now you have your first blog topic ready to write about to your heart’s content.

Here’s something to get your juices going: What keeps your audience up at night?

What are their hopes, dreams, problems, etc? Now pick one of these and write about it. Now we come to blog length. How long should it be? As long as a woman’s skirt: long enough to cover the goods, but short to keep it interesting. Spell check it, and be sure to test any links in it you might have to say, your twitter account or a product page.

On a side note, always have a notebook handy.

You will often find yourself getting ideas at the most random times, when you least expect it. Write them down whenever they come to you. You may never actually use any of these ideas that you come up with on the go, but you will have them and it will help relieve any fear or pressure you feel about coming up with topics. You’ll never be stuck.

Once you have that first blog post written, when do you post it?

This is a bigger question than you think. The name of the game with posting is consistency. Do you post every hour or every day or every week? You have to set a schedule and stick to it. If you’re going to make money at this, you need to have people consistently coming to your site to check out your content. It has to be new, constantly updating content. They aren’t going to be checking out your greatest hits, either. They want new, fresh content. It’s not going to help if you post ten times a day for a week and then don’t post again for another month. If you do that, you’ll come off as flakey to your readers and that’s just death to bloggers. You won’t get those readers back, and you won’t be generating any traffic or making any money, either.

But it’s not just readers that hate inconsistency and flakiness. Search engines hate it too. You want to be on their good side, and you’ll need to be posting regularly. We’re talking at least once a week, and there’s no reason you shouldn’t be able to manage that. The more posts the better, but don’t commit yourself to something you can’t deliver and end up flaking out. There’s plenty of scheduling software’s out there that can help you make sure you never miss a posting. WordPress even allows you to schedule a post to go live at a certain date and time. So there’s no excuse to not be posting regularly!

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3 Things You Must Know Before You Start A Blog (Video)

So, you’ve heard about this blog thing, and you’ve decided to try it and start a blog for yourself. Well, before you start typing away at the keyboard or searching for a web hosting service, there are three questions you need to answer first. You need to really have a clear, firm answer for each one of these questions before you get started. You can’t just have an idea of the answers, you need to know them. They really need to resonate with you otherwise, there’s just no point.

Question 1: Why are you starting a blog?

It’s the most profound question you will ever ask yourself, but also the most important. Why are you doing this? What do you hope to accomplish? Do you want to make money? Do you want to help people? Do you want to make people laugh? Do you want to vent about something (society, politics, your love life)? There are no wrong answers here, but you do need to have one. You need to know why you are doing it, but more than anything you need to be passionate about doing it, whatever it is. If you love Spam and you want to sing the praises of Spam on your blog, then you will be successful. But if you’re a Vegan and you hate spam and someone offers you a ton of cash to blog about Spam, it’s just not going to work. It’s a job at that point, and you’ll hate doing it, and more importantly, you’ll hate yourself for doing it.

Question 2: What’s your niche?

Everyone needs an angle. Whether you’re a writer blogging about being a stripper, or a stripper blogging being a writer, you need a hook, pure and simple. You can’t be all things to all people and you shouldn’t try. You will fail. You can only succeed if you can identify a portion of the market that is being underserved (ideally, they won’t be getting served at all) and then speaking and marketing to them. This isn’t as hard a question to answer as it might seem. Once you answer the first question, the second question will largely answer itself.

Question 3: How will you set yourself (and your new blog) apart?

Here’s the really tricky question. You know why you’re blogging, you know what your niche is, now what? How do you stand out in a sea of endless bloggers? What’s your angle on your angle? Maybe you’re givingrelationship and dating advice from the Born Again Christian perspective, for example. Or maybe you’re a divorced dad offer dating and parenting tips. The point is, whatever your niche, there is probably someone already there serving it as there are very few new ideas under the sun. What makes you worth listening to? Tricky question, to be sure, but an important one.

Once you have the answers to these three questions, you’re good to go. Just be aware that the answers, may change over time, and probably should. Your answers to these three questions represent a snapshot of where you are at the time you answer them. If you have a vision and a goal of say, getting ten people a day to visit your blog, and then that happens, then what? What happens is your answer to these three questions will probably change. You’ll need to re-answer them, and that will affect why you are doing this and how you go about doing it.

Don’t worry about this. Don’t wait to have the perfect answers. You won’t. You’ll not only never get it “right,” but you never even get started either. It’s all about progress, not perfection. You must repeat “Progress over perfection” in your head one million times. Okay, actually only three. But you get the point, hopefully. Perfection is one of the deadliest diseases on the planet. It robs people. Of their hopes, of their dreams and of the chance of actually making those hopes and dreams a reality. If you don’t get in the game you’ll never get a chance to win it, but there are some that endlessly practice and attempt to perfect whatever it is they working on before they show it to the world. But it’s never perfect. Ever. I don’t even know if anyone knows what that means.

It’s vitally important that you have a plan, vision and something to shoot for. But don’t let the prep work consume you to the point where things are unhealthy. That’s as much a life lesson as it is a lesson about blogging, but it certainly applies here.

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How To Start A Blog That Gets Instant Traffic

Starting a new blog can feel like an overwhelming task. Not only does it involve either developing your own template (or finding a free one), creating interesting content that people will want to read, and making the blog SEO optimized, but once you’re finished developing that amazing new blog, you need to somehow get people to start visiting.

With millions upon millions of websites on the Internet, and with potentially hundreds of thousands focused on the same subject or niche that you are – developing an audience can feel even more overwhelming than trying to start a blog from scratch in the first place.

I’ve been working on the Internet long before it became wildly popular in the 1990s, and in the process of watching the evolution of the Internet I’ve come to realize and appreciate something amazing about the current incarnation of the Internet, known as Web 2.0. That something is this; If you know the rules of the game, then it is possible to start a blog that gets instant traffic from day one – and maintains that traffic into the future. Today I’d like to share 3 powerful techniques you can use to accomplish this.

Tip #1 – Write Optimized Content The First Day You Start A Blog

Many people who start a blog do so because they love writing. That’s one of the reasons I started several blogs (horribly neglected) of my own. The problem is that most writers enjoy writing for the love of the process – not for the purpose of “optimizing” the content for search engines. The process of optimizing makes writers feel stifled, non-creative and cheap. Sort of like not wanting to go to Wal-Mart to save money even though you knowthat things are a heck of a lot cheaper there.

Writers know that optimizing is important to gather search engine traffic, but they either really understand the rules – or they simply don’t care. Optimizing can take years to learn how to do effectively. Many bloggers suffer low blog traffic because they believe if they simply write amazing content – people will love it so much they’ll keep coming back for more. This may be true – but it’ll take you years to accomplish, versus months if you use SEO effectively.

Abhijeet offered a fantastic list of SEO tools that you can use to come up with high-value keywords for your posts. One of those tools that I would highly recommend to all bloggers is the Google Adwords tool. Using this tool the right way, you’ll be able to start writing your very first blog posts that target exactly what people are searching for online.

What’s the “right way” to use Google Adwords? It’s very simple, just brainstorm general topics that you want to write about and enter those, one at a time, into the “Descriptive words or phrases field.” When you click “Get keyword ideas,” you’ll see a very long list of keywords and statistics appear at the bottom. Next, click on the blue column header “Global Monthly Search Volume” to sort the results by how many searches occur for each term every month.

If you find your keyword doesn’t have a lot of traffic, scroll down to the section titled, “Additional Keywords to Consider.”

Here’s the basic SEO rule #1 that I’m going to share with MUO readers. Most bloggers see a keyword with very high search traffic and think, “oooh, a goldmine!” They then proceed to expend tremendous effort writing up a brilliant post using that phrase, only to end up on page 25 or 30 of Google results for that search term. Why? Because the secret of success when choosing keywords where your new blog (or even professional blog) can compete is choosing keywords with very low competition (that cool-looking blue bar graph on the left). Choosing keywords with very high search traffic each month and very low competition will bring traffic to your site the moment Google next crawls your blog. Speaking of which, did you take Karl’s advice and submit your site to Bing and Google yet?

Tip #2 – Engage The Blogosphere Every Single Day

If you want to get a lot of traffic to your new blog from day one, you’ve got to give people who are interested in the topics you write about a good reason to visit your blog. One of the first things that I noticed when I started using Facebook is that it’s human nature for people to check out your wall if you take the time to post on theirs. The same is very true about the world of blogging, but on a much larger scale.

When you post a thoughtful comment on someone else’s blog, not only will the blogger probably check you out, but so will readers who like your comment. To do this effectively, you should use a tool like Ratingburner or Technorati to find the most popular blogs on the net within the niche that you write about.

Using Technorati to find similar blogs to my own blog FreeWritingCenter, I discovered one high-authority blog, AListApart, with fresh content just waiting to receive a good comment. You may need to sift down the list for blogs that are relevant to yours (I did).

Visit the other blogs, and if you aren’t already a subscriber then become one. Your new blog will not take off unless you’re ready and willing to engage the blogging community and contribute to other blogs as much as you want other people to contribute to yours. When you post a comment – don’t do it without reading the post you’re commenting on. Don’t be one of those annoying spammers – you’re trying to engage a community, not get free marketing for yourself.

The general rule of thumb here is to only post on blogs that allow you to include your URL, be positive and always compliment the blogger, and finally always reference one or two important points in the blogger’s post – this proves that you actually read the article and found it interesting. A well written comment can go a very long way toward immediately attracting interested readers (and fellow bloggers) to your own blog.

Tip #3 – Becoming an Active Member of the Forum Community

The third most effective way to get instant traffic to your blog is to engage forum communities filled with folks who share an interest in the topic that your blog covers. Either generate a new thread, or comment on an existing thread that covers something you wrote about.

Finding a forum based on the topic of your blog is usually as simple as typing it into Google as something like, “writing forums.” Although, I would highly recommend taking Darko’s advice and use forum search engines which are often far more effective since they specifically target forums. Using BoardReader, I found a great webmaster forum post about writing at the V7 Network.  When you register, don’t forget to include your URL in your forum profile (most forums have a field for this).

Forum etiquette is to avoid posting your own URL in the very first few posts. Simply engage in a conversation with forum members. Once you prove to the forum administrators that your goal in engaging the forum community is to have a conversation and not just advertise yourself, they’ll be far more willing to let you quote (and link) from your own blog every now and then. But the first step at any forum is just to get engaged in a quality conversation with other folks.

Forums can help in a lot of ways. Readers who find your comment interesting may click on your profile to check out who you are – and there, they’ll find the URL to your blog. Additionally, many forums (such as the one above), allow you to post a link in your signature after you’ve made a certain number of forum posts. This assures the forum administrators that you’re not only there to market yourself, and it eventually allows you to have a link back to your blog on every single post you make – which is a very powerful way to get a lot of traffic to your blog.

Forget about all of the silly instant marketing gimmicks that you find online from “SEO experts” that claim they can get you thousands of visitors a day. The unfortunate fact is that these are typically scams that use spamming techniques that’ll get you penalized by Google in the end. The most effective way to “grow” your blog in a very organic and long-lasting way is to make sure all of your content is optimized, and then start spending an hour or so a day just engaging the online community that shares your interests.

Do you have your own unique techniques to draw instant traffic to a new blog? Share them with other MUO readers in the comments section below.

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How to start a Blog

Typing image bybaronsquirrel via Flickr

Back in the internet's early days, blogs required things like server space and domain names, not to mention some technical know-how. Fortunately, with popularity comes simplicity. Now, a blog is as easy to start as a diary essays term papers.

You can pick a fancy template and publish your way to fame and fortune in less than 10 minutes. Best of all, it's totally free. Take that, Gutenberg.

This article is more than a blog, it is a wiki. Consider it as a communal blog. If you have something to add to it, log in and edit this page.

Contents   1 Pick a topic 2 Pick a provider 3 Pimp your blog 4 In the Future

Pick a topic

There are already a lot of blogs on the web, and many a niche has already been found at this point, but don't let that get you down. Your blog might not be unique, but your voice will be, so make sure you blog about something you're passionate about and have experience with.

Even if there are already hundreds of bloggers writing about the same thing, quality voices rise out of the herd, and new blogs gain readership quickly if they're well-informed.

Pick a provider

The internet is littered with blog hosts. Which one you go with is fairly arbitrary in the beginning. However, one thing to keep in mind: Make sure the option you choose has good exporting tools should you ever want to move your data in the future.

All of the following service providers offer very similar tools and decent methods of exporting your data if you ever want to jump ship:

• WordPress.com -- One of the first large open source blogging projects, WordPress remains a popular choice for bloggers small and large.

• Blogger.com -- Now owned by Google, the first end-to-end entry in the blogging world provides some strong tools and the ability to host your traffic, so you don't have to.

• Xanga - Part blog, part social network, Xanga offers some extra community-oriented features.

• Vox - The free version of Typepad/Movable Type. Like Xanga, Vox features some extra social components.

Choose your service, start up an account as you would with any web service, and you're off and blogging. If you can write a text document, you can write a blog post, so get started.

Pimp your blog

Now you've got a blog set up, take some time to customize the look and feel of your new site. Most providers offer a variety of templates from which you can choose. Pick something that fits with your topic of interest.

Blogger, Vox and Xanga have some templates designed by the companies that make the software itself, and it's easy to find some free offerings on the web. The blog platform with the most (and, arguably, most creative) templates to choose from is WordPress. There are hundreds of websites dedicated to showcasing themes for WordPress blogs, and a great number of them are available for free or very little money.

Tip: If you see a blog whose design you like, scroll down to the bottom and look for a link to the designer responsible for the theme or template.

Once you're happy with the basic look of your blog, you can choose to trick it out with blogging freebies like widgets, social media badges (for sites like Digg, for example), guest maps and guest books. Twitter widgets are a popular choice, as are widgets that enable readers to repost your content on their Facebook or Twitter accounts.

Get the word out. Very few people will ever visit your blog if they can't find it. Send out an e-mail to friends and family. In the beginning they'll be your most loyal readers. Then submit your site to social sites like Delicious and StumbleUpon, and start talking up your posts on Twitter.

Don't be shy. Approach some of the more popular bloggers in your field and see if they'll let you do a guest post. They get some fresh content, and you get a link back to your site and potentially quite a few new readers.

In the Future

Blogs are already fast to create and easy to deploy. So fast, that some may make the case that Twitter will be covering much of what blogs used to do, but in 140 characters or less. In some ways, Twitter is filling the blogging gap that makes room for all of us without forcing us to write a magnum opus' on "The Real Housewives of Whatever County."

However, for those of us who prefer blogs over Twitter, mobile phones will make our lives easier. Blogger and WordPress already have tools that let you blog on the go and even post pictures directly from your camera phone. Next up, creating templates that allow your blog to be digested over small screens everywhere.

Because your message is international even if your language is not, Google is making it easier to internationalize your blog by providing instant translation tools. This way, your blog's message can travel across language boundaries, and maybe, just maybe, make you just that much more internet-famous.

Get Started With Your First Blog

There is no question that blogging is one of the best ways to get keyword rich content on your site, get your message on the search engines and get traffic to your website. But how do you get started blogging?

When you consider starting a blog there are many options. A great way to get started blogging quickly (and for free) is to use an online 'standalone' service like WordPress or Google's Blogger. These are free, highly customizable tools that support both new and more advanced bloggers. The negative is that you can't use your website's domain name. For instance, if using Blogger, you blog address would be something like 'yourblog.blogspot.com.' While you can link to this from your current website, search engines won't know give you 'credit' for the extra content since it is a different domain. With creative cross linking however, you can still benefit from the increased exposure you can get from a blog.

These free services provide powerful software tool that balance value, quality, and ease of use. While some people prefer to use more basic blog services, they too can truly benefit from the 'built-in' benefits of WordPress or Blogger along with its existing large community of users.

One of the most notable benefits of these services is the ease of use, and advanced functionality of the service compared to some blog software applications. Neither Blogger nor WordPress require you to know any 'coding' and allow you to built and post to your blog with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites.

If you are occasionally 'offline' you can benefit from WordPress's ability to import posts. This means you can put your blog together while you are not connected to the internet and then import it later. If you already use another blogging service such you can also import your posts directly into Blogger or WordPress.
Another benefit of these services is their large widget or element and theme libraries that allow you to instantly add useful features, and professional looking styles to your blog. A very simple drag and drop interface allows you to add features such as an RSS feed with a few clicks.

Another option to consider would be blogging software that you can directly integrate into your website. Some hosting provides such as GoDaddy allow you to use your existing domain name for you blog. The benefit is that the content of your blog becomes part of what search engines see for your domain. In these cases you are more likely to pay a monthly add-on fee to your hosting provider. As an alternative, Google's Blogger allows you to publish to a FTP site, which means you can blog from your own domain. You lose some of the flexibility of the 'out of the box' service, but with a little effort you can have a customized template and pretty easy posting capability that resides within your domain.

As your needs become more advanced or if you are a more technical blogger you may also consider blogging software that can be directly integrated into your website. One to consider is bBlog. bBlog is an open source, PHP/MySQL application. If you don't know what the last sentence means, then this isn't for you. If you do know, then you may benefit from the expanded flexibility an integrated application could provide.

In the end, you have a wide, wide range of very inexpensive (or free) options to get started. 

Effective Blogging - How to Get Wealthy Blogging

"THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money."

Web Blogs are online diaries made up of short frequently updated posts. In addition, they are inexplicably popular.

Steve Pavlina's Blog, dedicated to helping you make conscious decisions in your personal development and courageously follow through on them is a good example of a very popular Blog. In February 2005, this site received about 86,000 visitors, in January 2006 about 715,000, and today Steve's Blog receives over 1 million page views each month and is ranked by Technorati as one of the Top 500 Blogs in the world.

It is listed in nearly every search engine because of spider food. New content is added almost every single day. We will discuss that later.


One key advantage of Blogs is that they are easy to update. The other side is that surfers will expect you to update your site very frequently. If you do not they will go somewhere else.

When you sign up for a Blog or create one on your own site use part of the name or a similar name to the name of the sponsor program you are promoting unless it is against the sponsors T.O.S.

This blog, Marketing-Tipps.blogspot.com, showed up in the Search Engines in 3 days. It is not even in the top 10 for most search engine terms yet it consistently produces income, mostly AdSense.

But when you create your Blog or Blogs it is really important that you pick a niche that you know and understand. Ask yourself: Would and does my Blog appeal to me? Is there something about it that excites me?
If not, you need to go back to the drawing board.

When you create your Blog, let us say about "mp3 players", and its posts use the galleries and Urls from your sponsors. If they come with a description, use them. If you have a choice between short or long descriptions use the long ones. This is your spider food.

However, do not add them all to the Blog at one time. Add them 7 to 10 at a time. Set you up a schedule. Every second or third day add more. If your sponsor does not have a lot of galleries to use you're going to have to use several sponsors for each of your Blogs to keep them updated on a regular basis. After 10-15 days when the first posts are buried well out of site repeat them. You are after surfers coming from Search Engines and you are laying down spider food. It is a lot like fishing. You are putting out bait both for the surfer and for the spiders or bots from the Search Engines

Moreover, it is very important that you think about Spider Food. Use descriptions for each of your content with your Blogs name in them. If for example you are promoting Asian content, use many related names in the entries you make on your Blog. This is very important.
Go to Google and type in for example "mp3 players"

Write down all the related key words you find on your notepad and as you make entries in your Blog weave these words into your entries. Over the next few weeks, when you do entries work these keywords into your posts. Repeat them. Yes, repeat them. Repeat them and often. When the search engine surfer comes to your Blog looking for an mp3 player he is not going to set there for the most part and read your posts. He is going to go for the links that lead to mp3 player. Therefore, what you really need to keep in your mind is getting him there.
The quality of Search Engine Traffic is high. Although at first you will not get a large quantity of traffic from Search Engines the traffic the quality of the traffic you do get is very high.

When you get your Blog up on the web, there are three places you need to submit it to. The two major search engines Google, Yahoo, and BLOGGERNITY.COM, which is a Blog Directory. Hand Submit your Blog to these three places. Once BLOGGERNITY listed your Blog, go there and vote for yourself. Sign up there for a free account and write a review of your Blog. It does not have to be anything fancy. Just write how you want the surfer to feel about and see your Blog.


Networking!

Make a list of the other Blogs at BLOGGERNITY and contact the owners of those sites (as many as you can). Write them a short email and ask them to do a link exchange with you. Most of them will.

It is very important that you use careful strategy and monitoring in promoting your blog. Use the referrers' script so that you will know what is going on. Keep a paper record of what you are doing.

By now if you have followed the examples I have given, you know how to set up your Blog and how to get traffic to it. If you follow it, you can make money.
Again Steve Pavlina: His Blog, http://www.stevepavlina.com/blog/, is making $4,700/month with AdSense solely based on the following ten principles:

1. Create valuable content.
2. Create original content.
3. Create timeless content.
4. Write for human beings first, computers second.
5. Know why you want a high-traffic site.
6. Let your audience see the real you.
7. Write what is true for you, and learn to live with the consequences.
8. Treat your visitors like real human beings.
9. Keep money in its proper place.
10. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself.

This business model is fascinating. I obviously did not invent it, but I am certainly enjoying the ride. It is incredibly simple, much simpler than running any other business is. The risk is virtually zilch, and there is no overhead aside from web hosting (assuming you already own a computer and have internet access). There is no selling, no products, no customers, no order processing, no fraud, no inventory, no shipping, and no deadlines. And yet you earn income 24/7.